Confidential
Designing Unique Watch Faces for Every Moment in Life
170 watch face concepts across 11 models, built on a people-centric framework
We designed a wide range of watch faces for the upcoming smartwatches of a multinational technology and consumer brand.
Each face was tailored to a specific lifestyle moment and grounded in a people-centric framework that mapped real values, needs, and desires to watch face functionality. We delivered more than 170 concepts in total, and over 40 of them have since shipped on production devices.
Client
Confidential, as part of Designit
Year
2019
My responsibilities
Shaped mood boards, stories, and concepts across lifestyle directions, Grounded concepts in a people-centric framework mapping values and needs to functionality, Designed static and animated watch face interfaces, Delivered implementation-ready components for production
Additional Credits
Andrea Ceccaroni, Markus Mayer, Matthias Lackus, Rob Taylor, Sofia Wolf, Sonja Dickers, Stefano Trento, and many more.
